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What is the difference between CMYK and RGB?
CMYK stands for Cyan, Magenta, Yellow and Black – the inks we mix together to produce your printed material. RGB stands for Red, Green and Blue – the colours of light a computer screen mixes together to make colours on screen. In other words RGB is used for viewing colours on a computer screen, like this website.
All our presses, big and small, use cyan, magenta, yellow and black inks to transform your digital file to printed media. Please ensure your artwork is set up as CMYK. If you use RGB images or colours we will convert these to CMYK for you but the colour of your printed file may appear different when printed.
Rich black text should be avoided?
Rich black is a CMYK mix. No registration is absolutely perfect; there is always a little shift or stretch. Make sure that all black text is set at 100% black. This means the text is only printed once with the black plate, eliminating registration problems.
How to achieve solid black areas of colour?
With digital printing, you don’t need as much ink to achieve a good black solid. In fact, if you use too much ink your print will suffer in quality and may require lamination to protect the printed layer. If you want a rich black solid, use these values: 30% Cyan, 30% Magenta, 30% Yellow, 100% Black. This gives you an overall ink coverage of 190%
Can I use small font sizes?
Be careful when using small font sizes. We don’t recommend smaller than 7pt for small format work up to A3 and 11pt for large format above A3. Remember, the smaller the text the harder it is to keep in register. If you have to use small text we recommend you use 100% black to eliminate any registration problems.
What does DPI mean?
DPI stands for Dots Per Inch which technically means printer dots per inch. DPI is used to describe the resolution number of dots per inch in a digital print and the printing resolution of a hard copy print dot gain, which is the increase in the size of the halftone dots during printing. This is caused by the spreading of ink on the surface of the media.
Printers with higher DPI produce clearer and more detailed output. The range of DPI supported by a printer is most dependent on the print head technology it uses.
Image specification.
All images should be 300 dpi. DPI is the amount of ink dots per inch; 300 dots per inch is the required standard for printed material. Images should also be placed at 100% size in your final document. For example, if your image is 50mm x 50mm at 300dpi, then it is also that size when placed in your document.
Lower resolution compromises image quality and may result in pixilation (where the pixels, tiny squares or dots that make up the image, are apparent when printed). Please note that opening a 72 dpi image in Photoshop and simply changing the dpi to 300 will not increase the quality of the image.
Low resolution - Pixelated
High resolution - Suitable for print
Is bleed required in my artwork?
It is important that you supply all your artwork with 3mm bleed. Click here for a detailed explanation.
Check your folding is correct.
If the document is to be folded, such as an invitation or leaflet, the folding will need to be checked before supplying us the PDF. It’s always a good idea to print a copy out on your desktop printer. Check the pages back up correctly and that the text doesn’t run into the folds, unless intended.
What is a proof and why is it needed?
A proof is a one-off copy of your printed document used for visual inspection to ensure that the layout and colors of your document are exactly how they are intended to be. A proof is made prior to sending the document to the press for final printing.
How well will my project match what I see on my monitor?
The technology of design, layout and printing has come a long way to the point where much of the work is done in a WSYWIG (What You See Is What You Get) digital environment. However, there are sometimes noticeable differences in color calibration and spatial conformity from monitor to monitor and consequently from screen to print.
I’m not sure if my artwork is correct, what should I do?
That’s why we are here. If you are in any doubt or have any questions please contact us and we will be delighted to help you. Or, choose to email your artwork when ordering and tell us in the email what you are unsure about and we will check it out for you.
We’re experts in digital printing, so you don’t have to be!
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Updated
10/10/2019

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